Client : Fila

Project : Disruptor 2 Campaign

Agency : IPOS

Roles : Art Director | 3D Designer | Retoucher

The Brief

ipos was approached by Fila to create an appropriate campaign for the latest colour variations of the Disruptor 2. The main outcome of the campaign was to be sold into the retailer schuh as window executions with flexibility to expand into social channels.

The approach

By taking the gradient and organic forms present on the hero product I was able to art direct a freelance designer, animator and a photographer to get the a series of campaign images that
captured the energy and joy of the product. Once Fila signed off the direction the images were broken down into their separate components and re-imagined in 3D for the window installations.

The outcome

The campaign was received extremely well, both digitally and across the schuh estate. The sales uplift recorded in 4 of the stores were:

Manchester 76%   Glasgow 53%   Liverpool 45%   Oxford Street 41%